47 Creative Direct Mail Ideas to inspire your marketing

Here are 47 creative direct mail examples to inspire your next marketing campaign. Firstly, Mercedes cleverly use the flap of the envelope to demonstrate the convertible to stand out in the mail. The shock and empathy used in this example is a questionable strategy, but consider using an emotional hook (fear, guilt, jealousy, greed etc.) …

5 Hacks to Convert More Leads with Physical Post

As digital channels become more cluttered, digital marketers are increasingly utilising traditional mail (such as postcards) into their marketing mix. Here are 5 easy to implement tips to increase the performance of your postcard campaigns.   Boldly personalise with first name When people receive generic, unnamed and non-personalised post their brain automatically thinks it’s spam, …

First Mover Advantage for Marketers in 2019

There is a little known secret that people like Gary Vaynerchuk often allude to, but it’s never really discussed publicly. As I’ll show you, it’s the reason why companies including eBay, Amazon, Hubspot, Buffer and Nike in their early growth days had been able to grow their business to such heights. I think entrepreneurs and marketers …